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What Are Marketing Operations?

By agosto 29, 2023agosto 31st, 2023No Comments

Behind-the-scenes marketing operations are the processes that help and improve marketing campaigns and teams. They’re less flashy than your company’s award-winning TV spots or interactive digital advertisements, but they’re the base that allows marketers to meet their crucial business goals and increase their effectiveness over time.

The term «marketing operation» is used to describe a process that involves the creation and maintenance of marketing materials, like collateral, data management, and reporting, and integrating them with the rest of your business. It can also include the broader scope of project management as well as data analysis as well as IT support and administrative functions.

Modern marketing teams are multi-disciplinary and include sales, design and software development. This means that multiple processes and systems need to be interconnected to ensure that marketing teams can deliver the right content to the appropriate audience at the right time to achieve business goals.

The role includes a significant amount of establishing and optimizing the marketing tech stacks to simplify the process and help the team achieve their goals more quickly. The typical tasks include managing marketing automation tools including evaluation and approval platforms, a content management system, AdWords technology and a CRM solution.

It is easier for marketing teams to meet their goals when they have clear, well-defined guidelines in place. It allows them to communicate their marketing strategies with their internal participants and gives everyone an understanding of what is expected from them. It lets marketing teams define SMART goals that are specific, measurable, Attainable, Realistic and Time-bound (SMART) so they can make more realistic timelines for their projects and campaigns.

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